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ABC Kids Expo Appoints Jill Hegstad as Manager of Marketing & Sponsorships

ABC Kids Expo Appoints Jill Hegstad as Manager of Marketing & Sponsorships

For Immediate Release 

All Baby & Child Corporation, producers of the ABC Kids Expo, proudly announces the appointment of Jill Hegstad as Manager of Marketing & Sponsorships, effective January 1st, 2024.

In her new role, Jill will leverage her skills to develop impactful marketing campaigns, enhance brand visibility, and establish strategic partnerships, contributing to the ongoing success of the ABC Kids Expo. With over 13 years of experience in live events, Hegstad brings extensive industry knowledge and a network of contacts from the Juvenile and Toy sector, making her a valuable asset to the organization.

"We are thrilled to welcome Jill Hegstad to our team as the Manager of Marketing & Sponsorships. Jill's proven ability to drive marketing initiatives and cultivate meaningful partnerships aligns seamlessly with our mission at All Baby & Child Corporation. We believe her diverse background will contribute to the continued success of the ABC Kids Expo," said Aaron Pederson, President at All Baby & Child Corporation.

Before joining ABC Kids Expo, Hegstad held various positions at industry-leading retail companies, including Neiman Marcus, and most recently at Magic Beans, as Director of Partnerships and Producer of Drool Baby Expo.  Her experiences include being Head Buyer for a store chain and originating New England's largest consumer event for new and expectant families. These sold-out semi-annual events bring up to 100 exhibitors to over 1,000 attendees.

"I am excited to embark on this new journey with All Baby & Child Corporation and contribute to the growth of the ABC Kids Expo. I look forward to leveraging my skills in marketing and partnerships to elevate the brand and create impactful experiences for our partners and attendees," said Jill Hegstad.


About All Baby & Child

ABC Kids Expo (All Baby & Child), founded in March 2003, is a 501(c)(6) non-profit organization that produces events for the juvenile products industry. The corporation's main objective is to act as a business league that helps organize and manage annual trade show(s) to benefit juvenile product manufacturers, specialty store retailers, distributors, and manufacturers' representatives. 

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Phone: 210-691-4848
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