EXHIBITOR SUCCESS & ROI CENTER

5 Steps to Exhibitor Success

Step 1. GET CONTROL: Download FREE Planning, Cost Control and Measurement Tools

• Tradeshow Planning & Productivity Management Tool
• Exhibit Budgeting & Cost Control Tool
• Exhibit & Financial Performance Metrics Tool

Step 2. PLAN TO WIN: Complete 5 Strategic Planning Exercises at Target Timeframes

• Define Your Outcomes – 16-20 weeks prior
• Manage Your Visitor’s Experience – 12-16 weeks prior
• Identify & Attract Your Ideal Visitors – 8-12 weeks prior
• Manage Your Leads – 6-8 weeks prior
• Measure Your Performance & ROI - 4-6 weeks prior and update after expo

Step 3. WATCH AND LEARN: Live & On-Demand Webinars

• LIVE!  Improve Exhibiting Performance, Value & ROI by Applying the Exhibit Marketing Process™

Tuesday, January 14, 2025  |   2:00 pm - 3:00 pm Eastern

Exhibiting at a trade show is a significant investment of human and financial capital. And for many companies, too often the cost of exhibiting ends up being more than the tangible and measurable benefits and value they receive. But it does not have to be this way!

The art and science of exhibiting has exploded over the last few decades. However, most exhibit and marketing managers have never been taught a structured process to help them make sure their investment supports their company’s core business objectives and delivers measurable financial value beyond cost. Unfortunately, they end up spending 95% of their pre-show time managing logistics and operations - which only ensures they show up.

ABC Kids Expo wants to make sure all exhibiting companies are positioned to gain significant value and generate a return on investment. We encourage you to register for our special exhibitor webinar where Jefferson Davis, North America’s leading exhibiting productivity expert, will present the Exhibit Marketing Process™ and walk you through how to use the over $10,000 of complimentary exhibiting productivity resources on the ABC Kids Expo Exhibitor Success & ROI Center.

Based on over 30 years of exhibiting experience and over $800 million of combined exhibiting results he’s helped his clients generate, this proven-effective process will help you quickly assess how well you are strategically executing your exhibit program and identify specific areas you can focus on to make ABC Kids Expo 2025, and for that matter every show you do going forward more productive and profitable than ever before.

Step 4. READ AND LEARN MORE: Topical Articles Provide additional insights and ideas

Plan for Sucess & Cost Control

Two Outcomes Exhibits Should Deliver

According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing. Unfortunately, for too many companies, it ends up as...

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Planning to Win: Exhibiting by Objectives

There are basically two ways to exhibit; Exhibit by Objectives or Exhibit by Hope. Renting floor space, sending your booth, equipment, products, literature and staff and hoping that things work out is Exhibiting by Hope. This is one of the primary reasons many companies don’t...

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Promote Your Participation

How to Discover & Deliver Your Attendee Value Proposition

The competition for attendee’s time and attention at a tradeshow is fierce. The days of wandering up and down every aisle and falling into a lot of booths at random are gone. Attendees will only spend time with exhibitors who...

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High Impact Pre-Show Marketing

Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get...

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How to Rewrite Your Exhibitor Listing to Drive Booth Traffic

Your exhibitor listing is a small part of your exhibit marketing program that can deliver big results. It usually appears in several places like on the show website, the interactive floor plan, in the show directory, on the mobile app, and more. It’s also one of the key places...

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Create an Effective Exhibit

So Why Should an Attendee Visit Your Booth?

One of the biggest complaints from exhibitors is that they do not get enough booth traffic. I’ll admit, it’s easy to blame the show organizer, or even the attendees for not spending enough time in the exhibit hall. However, based on over 30 years of exhibiting experience and my company’s evaluation of thousands of exhibits in action on trade show floors, I think I can share some insights as to why this...

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How to Design Immersive In-Booth Visitor Experiences

One of the most important questions you can ask in planning your exhibit is, “Who is our ideal visitor and what to do want them to experience, remember and do?” A crystal clear answer to this question will help you...

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Prepare Your Staff

Staffing For Success

Whether your exhibit ends up as an investment providing a solid return or simply an expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, products, and exhibit architecture from the exhibit floor, you end up with an industry specific marketplace where people...

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Tradeshow Attendee Rules of Engagement

It can be helpful to think of exhibiting at a tradeshow like playing a game. A game you really want to win. Every game has rules. Those who know the rules and play by the rules win more often than those who...

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Manage Your Leads

Closed-Loop Lead Management

For most exhibitors, the real product of a tradeshow is leads and most companies exhibiting return on investment is tied up in their leads. Knowing this you would think all exhibitors follow-up on their leads. Not so. Exhibition industry research finds that 87% of leads captured at a tradeshow are...

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CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion

According to CEIR’S 2015 in-depth study on Exhibitor ROI and Performance Metric Practices, lead generation ranks as the most popular, important objective for exhibiting, with brand awareness/reinforcement ranking number two. Despite its importance as an...

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Measure Your Performance & ROI

Exhibit Measurement Made Easy

As we’ve said all along, a tradeshow is a marketing and sales investment. As with any investment, you should expect a return on that investment. The question is “Are you getting a return on your exhibiting investment?” For most exhibitors, the answer is ...

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Step 5. ASK OUR TRADESHOW EXPERT: Email Q&A

ABC Kids Expo made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting productivity questions you may have. Please take advantage of this FREE service to get quick expert answers to your most pressing exhibiting productivity questions. Submit your question now!