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Exhibitor Success & ROI Center

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Exhibitor Success & ROI Center     


Tradeshows are a big investment and a great opportunity. The team at ABC Kids Expo wants to make sure you get maximum value. Our Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting productivity resource. It contains over $10,000 of proven productivity resources including; tools, planning exercises, webinars and articles.

Follow this proven-effective 5-step Exhibitor Success Program:

Step 1. Download & Use FREE Planning & Implementation Tools

Step 2. Complete Strategic Planning Exercises at Target Timeframes

Step 3. Learn and Fill Knowledge Gaps by Watching Webinars at Target Timeframes

NEW LIVE! Tradeshow Social Media Best Practices: Optimizing FREE Marketing to Build Your Brand and Drive Booth Traffic
Wednesday, September 11, 2019                       2:00 pm - 2:45 pm Eastern
Registration Link:

When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. Register for this FREE educational webinar sponsored by AAPM to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest more effectively.

Looking Back to Grow Forward: How to Make the Rest of Your Tradeshows More Productive & Profitable
Target View by: Shortly after other tradeshows you do

Gain insights and learn strategies that will help you maximize your tradeshow presence and boost your sales. America's leading tradeshow expert, Jefferson Davis will help you navigate measuring your tradeshow ROI, calculating potential sales opportunities, strategies to help you win your next trade event before kickoff, and many other helpful tools that will help you win at future tradeshows.
View Presentation          Download Workbook

How to Make Your ABC Kids Expo Exhibit Stand Out From the Crowd
Target View by: 16 weeks before the show

What can you do to deliver a higher quality attendee experience, and increase dwell time in your booth These important questions and many more will be answered in this all new exhibitor webinar.
View Presentation           Download Workbook

Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to your Exhibit.
Target View by: 12 weeks before the show

Competition for attendees’ time in the exhibit hall is fierce. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic. Tradeshow expert, Jefferson Davis of Competitive Edge, will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right ABC Kids Expo attendees.
View Presentation         Download Workbook

Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Get Better Leads and Close More Sales
Target View by: 10 weeks before the show

One of the key reasons attendees go to expos is to interact with and evaluate the people behind the brands. Your exhibit staff can make or break your success. What can you do to prepare them to be effective on the challenging tradeshow floor? How can you get them to consistently put your best foot forward and optimize the short window of opportunity they have with booth visitors? These are just a few of the critical questions that will be addressed in this information rich webinar. Have your booth staff view this webinar too!
View Presentation           Download Workbook

How to Improve Lead Quality & Sales Conversions
Target View by: 8 weeks before the show

Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly informative webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.
View Presentation           Download Workbook

Inside the Exhibiting Numbers: How to Budget, Manage Costs, Measure & Report Exhibiting
Performance & ROI
Target View by: 6 weeks before the show

Many exhibit and marketing managers are facing increased pressure from senior management to measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. View this insightful, practical exhibiting webinar to go inside the tradeshow numbers game and learn why, what and how to measure and report exhibiting performance and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.
View Presentation           Download Workbook

Step 4. Gain Additional Ideas & Insights by Reading Success Tips & White Papers

Plan for Success:

Promote Your Participation:

Create an Effective Exhibit:

Prepare Your Staff:

Manage Your Leads:

Measure Your Performance & ROI:

Step 5. Use the “Ask the Tradeshow Experts” email Q&A

ABC has made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of tradeshow experts will respond within 24-48 hours.
Submit your question now!

Critical Show Tips

The most important thing to have when attending any show, especially your first, is a positive attitude. Here are just a few tips:

  • Give yourself enough time to execute an effective exhibit: Many first-time exhibitors’ sign up for shows too close to show time. Ideally, you should sign up at least six months before the show to give yourself time to plan and pre-pare for a successful show experience.
  • Use the Pre-Show Checklist as a guide to be sure all important action items are completed in a timely manner.
  • Lay a solid foundation for success: Many exhibitors rent space; send the exhibit, people, products and literature; and hope things work out. Successful exhibitors ask this question before the show: “At closing time, and within 90 to 180 days after the show, how we will know we were successful?” By determining in advance the specific outcomes they desire, they can create plans for achieving those outcomes.
  • Read your exhibitor service manual carefully: This critical tool, which goes mostly unused, will answer many of your questions and direct you to resources you need to execute your exhibit. A key piece of information you’ll find in this manual is order-deadline dates’ missing them can increase your costs by 40% or more.
  • Don’t throw a party without inviting guests: Only 15% of exhibitors use targeted pre-show marketing to identify and attract the right people to their exhibit. Be one of the 15%. The competition for an attendee’s time is fierce. Successful exhibitors get on their target attendee’s “short” list before the show opens.
  • Prepare to start the real work when the show closes: Exhibition-industry research finds that only 13% of leads are followed up. This costs exhibitors hundreds of millions of dollars in unrealized business. Whatever you get at the show in terms of orders is just the tip of the iceberg. For most companies, the real product of a tradeshow is qualified leads.
  • Don’t judge a show from one attempt: it is virtually impossible to meet all of your prospective clients at one event. If the attendees at a show match your customer profile, you should commit to at least three consecutive exhibits before making any judgment on the show’s value to your company. If you have brought a good-quality product or service to the right show and you are doing all the right things, there is no way you can fail.

More Tips

Exhibit Hall and Booth Configuration Basics
What to Bring
Move In and Setup
Media Kits/Promotional Materials and Sponsorships
Tear Down and Move Out


The ABC Kids Expo management staff and our contracted service providers will do everything we can to assist you and help make this show a rewarding experience. If at any time you have questions or concerns, we urge you to call us at (210) 691-4848.



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