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Exhibitor Success & ROI Center

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Exhibitor Success & ROI Center     


The ABC Kids Expo Exhibitor Success and ROI Center is your free, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Exhibitor Webinars

2018 Webinar Replays

Looking Back to Grow Forward: How to Make the Rest of Your Tradeshows More Productive & Profitable
Gain insights and learn strategies that will help you maximize your tradeshow presence and boost your sales. America's leading tradeshow expert, Jefferson Davis will help you navigate measuring your tradeshow ROI, calculating potential sales opportunities, strategies to help you win your next trade event before kickoff, and many other helpful tools that will help you win at future tradeshows. Click here to view the webinar.

2017 Webinar Replays

ABC Kids Expo New Exhibitor On-Boarding Web-Briefing
ABC Kids Expo wants to make sure all new exhibiting companies have a positive and productive experience. In this required web-briefing, ABC Kids Expo staff and America’s leading exhibiting expert, Jefferson Davis of Competitive Edge, will share important show information, overview the key elements of the new exhibitor on-boarding program, and provide useful knowledge and exhibiting skills critical to your company’s success. No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web-briefing more informed, more focused, and better prepared with practical tools to exhibit successfully at ABC Kids Expo. Click here to view the webinar. To download the workbook, click here.

2016 Webinar Replays

Inside the Exhibiting Numbers: How to Budget, Manage Costs, Measure & Report Exhibiting
Performance & ROI
Go inside the tradeshow numbers game and learn why, what and how to measure and report exhibiting performance and ROI. Click here.

How to Make Your ABC Kids Expo Exhibit Stand Out From the Crowd
What can you do to deliver a higher quality attendee experience, and increase dwell time in your booth These important questions and many more will be answered in this all new exhibitor webinar. Click here.

2015 Webinar Replays

Secrets of the Aisles
Practical skills for more effectively working the show, interacting with attendees, capturing leads and closing sales. Click here.

How to Improve Lead Quality & Sales Conversions
How to capture higher quality leads, build lead follow-up plans and improve lead to sales conversions.
Click here.

2014 Webinar Replays

Driving Qualified Booth Traffic
How to Attract Enough of the Right Attendees to your ABC Kids Expo Exhibit. Click here.

"Ask the Tradeshow Expert" Q & A

ABC Kids Expo has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!

E3: Exhibiting Effectiveness Evaluation

ABC offers an E3 service FREE to our exhibitors. Limited spots are available, so sign up with Jefferson Davis today! Your Evaluation Team: Deanna Krause, Bob Milam, Jefferson Davis, Jill Ann Down.

25 Standout Exhibit Ideas Selected (PDF)

  • Creative Attention Grabbing Techniques
  • Effective Visual Communications
  • Smart Exhibit Access & Attendee Navigation
  • Engaging & Informative, Presentations & Demonstrations
  • Effective Staffing PracticesBefore and After: Effective Changes Exhibitors Made
  • In-Line Success: Small Booths that Rock!

While conducting the evaluations, we looked for exhibits throughout the show that displayed imaginative, creative, and effective ideas and practices. We want to congratulate exhibitors featured and hope all exhibitors look to these ideas as examples of how make your exhibit even more effective.
Note: The ideas are presented in no particular order and are not ranked good, better, best. They only represent a sampling of effective exhibiting practices observed at ABC Kids Expo 2017. Enjoy!

Downloadable Tools

Strategic Planning Exercises

Critical Show Tips

The most important thing to have when attending any show, especially your first, is a positive attitude. Here are just a few tips:

  • Give yourself enough time to execute an effective exhibit: Many first-time exhibitors’ sign up for shows too close to show time. Ideally, you should sign up at least six months before the show to give yourself time to plan and pre-pare for a successful show experience.
  • Use the Pre-Show Checklist as a guide to be sure all important action items are completed in a timely manner.
  • Lay a solid foundation for success: Many exhibitors rent space; send the exhibit, people, products and literature; and hope things work out. Successful exhibitors ask this question before the show: “At closing time, and within 90 to 180 days after the show, how we will know we were successful?” By determining in advance the specific outcomes they desire, they can create plans for achieving those outcomes.
  • Read your exhibitor service manual carefully: This critical tool, which goes mostly unused, will answer many of your questions and direct you to resources you need to execute your exhibit. A key piece of information you’ll find in this manual is order-deadline dates’ missing them can increase your costs by 40% or more.
  • Don’t throw a party without inviting guests: Only 15% of exhibitors use targeted pre-show marketing to identify and attract the right people to their exhibit. Be one of the 15%. The competition for an attendee’s time is fierce. Successful exhibitors get on their target attendee’s “short” list before the show opens.
  • Prepare to start the real work when the show closes: Exhibition-industry research finds that only 13% of leads are followed up. This costs exhibitors hundreds of millions of dollars in unrealized business. Whatever you get at the show in terms of orders is just the tip of the iceberg. For most companies, the real product of a tradeshow is qualified leads.
  • Don’t judge a show from one attempt: it is virtually impossible to meet all of your prospective clients at one event. If the attendees at a show match your customer profile, you should commit to at least three consecutive exhibits before making any judgment on the show’s value to your company. If you have brought a good-quality product or service to the right show and you are doing all the right things, there is no way you can fail.

More Tips

Exhibit Hall and Booth Configuration Basics
What to Bring
Move In and Setup
Media Kits/Promotional Materials and Sponsorships
Tear Down and Move Out

Hot Topics

How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
9 Steps to Stand Out and Be Remembered at Your Next Show
4 Steps to Generating Trade Show PR
Booth Location Blues
Exhibit Ergonomics
Looking Back to Move Forward
Power of Face-to-Face Contact
Rules of Engagement
The Most Overlooked Key to Exhibiting Success
Planning to Win: Will Your Company Exhibit By Hope or By Objectives?
High-Impact Pre-show Marketing
Staffing for Success
Closed-Loop Lead Management
Exhibit Measurement Made Easy
IAEE The Exhibitors Handbook
Best Practices Guide on How Suppliers Can Work With Retailers

The ABC Kids Expo management staff and our contracted service providers will do everything we can to assist you and help make this show a rewarding experience. If at any time you have questions or concerns, we urge you to call us at (210) 691-4848.

We look forward to meeting you.

The ABC Kids Expo Show Management Staff


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